July 18, 2012
So conceptually these two videos have the same idea of your brand but w/ the magic behind it..anyz by watching it maybe it will help draw out an idea of how to write out the ABOUT me brand section. Also do you have a mission statement yet?
So i’m trying to figure out the energy in which to write this… you know like what is the attitude of the website the brand…like if you put music too it what type of music would be on a soundtrack for this brand? Besides the logo, what is the ambiance of how you want it to be presented: I know it’s urban..but exactly what genre of urban..I’m trying to develop a feel so i know how to write. Now if you have a feel of exactly how you want it to sound feel then let me know, but if its still in development then below are some stuff that maybe can help to form a feel
So maybe by watching this some of the dialoughe was running through my mind today and I connected to your brand.. the three steps-
THe PLEDGE- THE TURN THE PRESTIGE
: Every great magic trick consists of three parts or acts. The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course… it probably isn’t. The second act is called “The Turn”. The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. You don’t really want to know. You want to be fooled. But you wouldn’t clap yet. Because making something disappear isn’t enough; you have to bring it back. That’s why every magic trick has a third act, the hardest part, the part we call “The Prestige”.”
The second film is NOw you see me now you dont
THe first 17 seconds where morgan freeman is talking echoes it too
“First rule of magic, always be the smartest guy in the room “
Below was just some urban wear i grabbed. So whatever you need I will give you, these are just brainstorms so let me know if its on the mark or which ones are or if you want me going in a different direction let me know.
Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind-